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British coffee brand COSTA will set up shop in Tianfu, Cade, Chengdu.

British coffee brand COSTA will set up shop in Tianfu, Cade, Chengdu.

COSTA's story begins in London's Old Paradise Street in 1971, when two brothers Bruno and Sergio Costa from Italy, with a passion for irresistible coffee, created COSTA's unique mocha Italian mixed coffee beans and opened their first coffee shop in central London. In 1988, coffee production was relocated to a new location on Old Paradise Street in London's Bronx.

2016-09-24
Brand marketing

Brand marketing

Kopi Luwak (Kopiluwak Coffee is made from Indonesian coconut cat feces, so it is called "Kopi Luwak") has been on the domestic market for some time, but on the whole, it still understands the market. Although it is still the best coffee in blending, it has never seen where the "best" is. In the last year or two, this so-called "best" has made people feel a little bit.

2014-07-26
85C the opening of the first concept store in Shanghai more than 370 stores in mainland China will be upgraded next year.

85C the opening of the first concept store in Shanghai more than 370 stores in mainland China will be upgraded next year.

Recently, 85C in Changning District, Shanghai Zhongshan Park Business District Dingxi store from the original renovation, launched the first store new concept store. This marks that 85C officially sounded the horn of brand upgrading in the Chinese market. 85C, which is known as the first baking brand in China, has been developed in the mainland for nearly five years. This store upgrade is different from the inexpensive market positioning that 85C has always advocated.

2014-04-27
Coffee Shop Brand Marketing

Coffee Shop Brand Marketing

Recently, I quietly noticed that cat feces coffee is expanding rapidly, which naturally reminds people of Starbucks in the United States, Shangdao Coffee in Taiwan, Green Pavilion in Guangzhou, Old Tree Coffee in Shenzhen, etc.

2014-05-23
Founder Reveals Seesaw Daily Order 1000 Cups: How do boutique cafes break through by marketization?

Founder Reveals Seesaw Daily Order 1000 Cups: How do boutique cafes break through by marketization?

In the boutique coffee market, Seesaw is an anomaly: it opens its stores to shopping malls, breaking the conventions of boutique stores with nearly 200 square meters; it sells a cup of boutique coffee from an industry price of more than 50 yuan to 25 yuan; it doesn't add meals, and a store can sell 1000 cups of boutique coffee a day far more than the average Starbucks store. Seesaw, in a struggling boutique coffee market,

2015-12-28
Korean Coffee

Korean Coffee "Fire" in China, "Coffee accompany you" will open thousands of stores.

Recently, more and more Chinese consumers have turned their attention to the coffee industry, and sales are gradually increasing. South Korean coffee brands have also accelerated their efforts to enter the Chinese market.

2014-06-05
Coffee book introduction: open your own coffee shop

Coffee book introduction: open your own coffee shop

Book title: open your own Cafe Press: Citic is suitable for people: book introduction to friends who plan to open a shop: this is an old book from 2013, translated from Japanese. Although the information, shops and pictures introduced in the book are all from before 2010, there is still a lot to refer to. What matters is the train of thought. First of all, the coffee shops introduced in the book are all independent.

2015-05-09
From Kopi Luwak to Starbucks to Brand Marketing

From Kopi Luwak to Starbucks to Brand Marketing

Starbucks began its strategic transformation in the past two years, and after the trademark further simplified the image of the banshee, it accelerated the pace of expansion. It is said that there were more than 90 companies in China last year.

2014-05-23
British coffee brand COSTA will set up shop in Tianfu, Cade, Chengdu.

British coffee brand COSTA will set up shop in Tianfu, Cade, Chengdu.

According to Supu, COSTA COFFEE, Britain's most famous coffee brand, will soon be stationed in Cade Tianfu, Chengdu, located on the first floor of Cade Tianfu, just opposite WHO.A.U. COSTA's story begins in London's Old Paradise Street in 1971. Bruno and Sergio Costa, two brothers from Italy, created COSTA with a passion for irresistible coffee.

2016-09-02
Why will Starbucks open a new battlefield in third-tier cities in the next five years?

Why will Starbucks open a new battlefield in third-tier cities in the next five years?

On August 2nd, Starbucks announced the official opening of its first store in the northwestern city of Yinchuan. At the Wuhan high-speed railway station 1400 kilometers away from Yinchuan, Mr. Xu, a star fan, arrived at Starbucks early in the morning and asked a barista he knew to help contact the purchasing agent of Yinchuan City Cup. I'm not at Starbucks. I'm on my way to Starbucks. This sentence began to spread when Starbucks entered the mainland market in 1999.

2016-08-13
The coffee shop prepares the business circle survey and site selection of the coffee shop.

The coffee shop prepares the business circle survey and site selection of the coffee shop.

First, carefully prepare before opening a store (1) self-assessment-whether opening a store is an interest or a career that you are willing to work hard for when you start to want to open a store. I want to be on my own. When you show your personal leadership and achieve self-forgiveness, you should score yourself and make yourself feel at home, that is, from Yuan to you. Dress it up to a clean, warm ring.

2014-09-19
Coffee accompanies you to the opening of No. 100 store in China.

Coffee accompanies you to the opening of No. 100 store in China.

Coffee accompany you on October 20 that you have opened the No. 100 store in China on Balizhuang West Road, Chaoyang District, Beijing. This is a year and a half after coffee accompanied you into China. Among the domestic coffee companies in South Korea, Coffee with you is the first company to open a No. 100 store in China. The 2000-point kitchen of No. 100 store is a large storefront with an area of 529 square meters (160 ping) and 148 seats.

2014-04-27
About the coffee shop

About the coffee shop

As the saying goes, "if you want to be rich, open a shop" and "raise three generations in one shop". It can be seen that from ancient times to the present, owning and running a prosperous shop is a good way to get rich smoothly, not to mention that what we are going to open now is a cafe, which can earn a little money to support the family while enjoying the taste. Why not do it?

2014-07-28
General knowledge of the management of boutique cafes about cafes

General knowledge of the management of boutique cafes about cafes

As the saying goes: if you want to be rich and open a shop, you can raise three generations in one shop. It can be seen that from ancient times to the present, owning and running a prosperous shop is a good way to get rich smoothly, not to mention that what we are going to open now is a cafe, which can earn a little money to support the family while enjoying the taste. Why not do it? But opening a store is not that simple, especially for some novices, before and after opening a shop

2014-12-22
Cafes in Korea expand rapidly

Cafes in Korea expand rapidly

In November last year, a coffee shop called Coffee with you began to seize all the major business districts in Wuhan, and in less than two months, the number of chain stores increased to eight. Unlike Starbucks and COSTA's direct chain expansion to seize the Chinese market, the South Korean coffee chain operates mainly by joining.

2014-05-27
Kopi Luwak innovative model to play mashup: Guiyang's first bank

Kopi Luwak innovative model to play mashup: Guiyang's first bank "shop in the store"

Top well-known coffee chain brand Kopi Luwak tested the new business model in Guiyang, grafting the coffee shop into financial services institutions. Two years after entering Guiyang, Kopi Luwak opened its fifth branch into the bank hall. This is also the first coffee shop in Guiyang to open in a bank. On December 24, the store of Kopi Luwak's strategic cooperation with CITIC Bank officially opened on Park Road, and the store is located at

2014-12-26
Brand Marketing of Kopi Luwak

Brand Marketing of Kopi Luwak

Kopi Luwak (Kopiluwak Coffee is made from Indonesian coconut cat droppings, so it is called Kopi Luwak) has been on the domestic market for some time, but on the whole, it still understands the market. Although it is still the best coffee in blending, it has never seen the best place. In the last year or two, this so-called had better make people feel a little bit. Just look at the price.

2014-08-04
Pacific Coffee opened 75 new stores last year. Can the market accept coffee net coe coffee?

Pacific Coffee opened 75 new stores last year. Can the market accept coffee net coe coffee?

On January 21, Pacific Coffee (special reading) said on the official Weixin Official Accounts that Pacific Coffee started the activities of afternoon tea and take-out delivery to home. Baidu take-out was given priority in Beijing and Shanghai, and 30 yuan was reduced when the consumption reached 60 yuan. Pacific Coffee has always been brave to be the first to eat crabs, trying all kinds of fancy games. Not only did you try coffee takeout this time, but you took the lead earlier

2016-04-19
Starbucks will open 60% of new stores in 2013, not involving China

Starbucks will open 60% of new stores in 2013, not involving China

Starbucks, the world's largest coffee chain operator, is building more takeout lanes, with 60% of new stores opening in 2013 set to have takeout lanes to meet people's demand for ordering anytime, anywhere. Starbucks China yesterday (January 30) in response to the "Daily Economic News" reporter interview said, At present take-out lane is mainly in the European and American markets, China

2014-04-27
McDonald's opens a franchise restaurant in Russia and has a bright future in the Russian market.

McDonald's opens a franchise restaurant in Russia and has a bright future in the Russian market.

Beijing, April 11 (Xinhua) according to the Economic Voice of the World, the prospect of the Russian market is active, and McDonald's has opened a franchise restaurant in Russia. McDonald's announced that it has reached a franchise agreement with Rosinter, Russia's largest restaurant holding company, to open a restaurant in Russia for the first time through a restaurant holding company. Although McDonald's is in mature markets such as the United States

2014-04-27
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